Channel 4

Channel 4 is a publicly-owned and commercially-funded UK Public Service Broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.  Channel 4 was set up with a unique model as a ‘publisher-broadcaster’, meaning that they do not have any in-house production, but instead commission content from production companies throughout the UK. Channel 4 is a self-sufficient business that reinvests all profits back into programmes, at zero cost to the taxpayer. A ‘Robin Hood’ model of cross-funding means programmes that make money pay for others that are key to delivering their remit but that are loss-making e.g. News and Current Affairs. Their twin goals as a content provider and business are to fulfil our remit and to be commercially self-sufficient.

In 2015 Channel 4 launched their new All 4 digital TV service – a unique digital hub bringing together 20 platforms for a more consistent user experience. Noticing an increase in digital content viewing on apps, by 24% in 2013 (Channel 4 Annual Report 2013), Channel 4 wanted their content to be accessible seamlessly across multiple platforms and devices, liberated by device technology and version compatibility.

At IBC 2015, All 4 was named Best TV Technology Platform or Service by the CSI Awards. The All 4 platform was built to reflect current consumer demand for greater flexibility, personalisation, and control over their viewing experience. Working together with Channel 4 to transform the online entertainment experience has been a fantastic experience and we are delighted that our work together has been recognised throughout the industry.

Case Studies

We continued our partnership with Piksel for All 4 because of their technical expertise in developing iOS applications and back-end services. Piksel helped us build the All 4 iOS app and a number of key services around a managed cloud framework so we can launch new features more rapidly. All 4 will deliver a more personalised range of content to our registered users

Charlotte Light, Head of Service Delivery


If you want to talk further about these topics, or understand the distinct solutions that Piksel is providing to help carry the broadcast and media industry into the digital future, book a meeting with us at NAB.

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